I've spent the last few years building marketing from the ground up, most recently as Head of Marketing Operations at Verge Motorcycles. Alongside that, I run Silva Visuals, my photo and video production company, since 2022. I'm based in Helsinki, native in English, Finnish, and Spanish — that mix shows up in how I read a brand as much as how I write for one.
Most people specialize in one side of this: the strategist who's never held a camera, or the shooter who's never had to defend a content calendar in front of a founder. I've done both, so I own both. It's the only way I've found to stop a strategy from dying the moment someone actually has to make it — because that someone is me.
The brands I work best with are founder-led: people who know their product cold, but whose content and social have outgrown ad hoc effort. They need a real system behind the marketing, not more scattered posts.