Verge Motorcycles

I joined Verge to execute the video marketing strategy, as part of a three-person marketing team building the brand's content and social presence almost from scratch. I started as a content creator, then content producer, and it was in that seat that I began building the strategy underneath the content instead of just executing someone else's. That work turned into the Head of Marketing Operations role, owning every part of marketing end to end.

Together with that small team, we grew the brand from around 40,000 followers to 191,800 — entirely organic, no paid media — and built the content pillars, posting cadence, and campaign calendar from the ground up. We planned and ran the brand activations at EICMA in Milan, CES in Las Vegas, and Formula E in Berlin, and led the TS Pro launch.